HYUNDAI現代汽車的Pony Excel這種俗到脫褲的價格(5,499美元夠便宜了吧)讓HYUNDAI現代汽車的Pony Excel在1986年成功進入美國市場,第一年就創下了16萬8000輛的銷售量,打響第一砲 The Hyundai Excel, the company's wholly-owned vehicle, debuted in the U.S. market in 1986. Due to its staggeringly low price, buyers snapped it up and the vehicle set a record (over 168,000) as the most imports sold at its debut.
Excel的品質讓HYUNDAI現代汽車在過完銷售蜜月期後,慘到不行,甚至在1989年暫停銷售。更經典的是Excel還名列「史上最糟車款」(Worst Car Ever Made)名單,之後隨著Sonata的推出 為了挽救過去惡劣的評價。HYUNDAI現代汽車開始提供十年∕十萬英哩動力系統保固 Unfortunately, the Excel's questionable quality led to ridicule, and Hyundai discontinued sales in 1989.
The company, though, didn't leave the U.S. market. In 1988, Hyundai introduced the Sonata mid-sized sedan in the U.S. In the late Nineties, Hyundai, to help it offset its damaged reputation, enacted its now famous "10 year or 100,000 powertrain warranty".
HYUNDAI現代汽車雖然靠超低價格策略打開美國市場,但消費者對HYUNDAI現代汽車印象多為故障多、品質不佳與操控性不良等負面印象!(雖然HYUNDAI現代汽車有推延長保固避免變成公關事件),但只是治標不治本。但這也是HYUNDAI現代汽車逼自己品質進步的絕招。 introduced an industry-leading 10-year/100,000-mile warranty on engines and transmissions. "It drove our engineering teams to improve quality, or it would have driven us into bankruptcy," Hyundai Motor America president and CEO John Krafcik said at the Chicago Auto Show last month. Read more: http://www.azcentral.com/business/consumer/articles/2011/03/10/20110310quality-makes-hyundai-surge.html
針對品質此一問題,HYUNDAI現代汽車由集團內部啟動品質升級計劃,這個計劃也獲得很棒的成績,在2004年的J.D. Power and Associates的新車品質調查中得到第二名的成績,後面幾年也持續獲得好成績。 It also poured resources to improve its vehicles' quality and luxury while investigating ways to keep prices low. Hyundai acquired Kia Motor Co. in 1986 after it went bankrupt to create the Hyundai Kia Automotive Group. Other Hyundai vehicles known, besides the Sonata, include the entry level Accent and the Entourage minivan. New vehicles include the Santa Fe SUV and even larger Veracruz. In 2004, J.D. Power and Associates ranked Hyundai in second in initial quality and the automaker continues to score highly in other tests.
根據美國NHTSA的統計(樣本數夠大了吧),休旅車死亡事故中,61%與翻車有關,SUV翻車致死率較一般小客車高出三倍 美國公路交通安全局(NHTSA)估計小型車尤其是SUV車加裝這種主動安全系統之後,可以降低近60%的失控率以及84%的翻車率 (原文NHTSA estimates, mandatory installation of ESC systems could prevent 84% of SUV rollovers and 71% of passenger car rollovers in single-vehicle crash situations In addition, NHTSA data indicates that 59% of SUV single-vehicle crashes and 34% of passenger car single-vehicle crashes could be prevented by ESC more: http://forums.motortrend.com/70/6255379/the-general-forum/nhtsa-requires-all-light-vehicles-to-have-esc-by-2/index.html#ixzz1YZbD6BuL)
我的看法:聽說是最不可信的,powershift變速箱是好物,但請不要把他神話了 powershift變速箱和5速手排變速箱的價差就是$1,095美元,以即期匯率換算的話,就是29.282 X $1,095=32063台幣,簡單說就是3萬2 引用Iguida.com 2011/8/10的報導Choosing Ford’s PowerShift automatic transmission instead of the standard five-speed manual adds $1,095 to the above prices
好物:ford powershift變速箱
分享國產fiesta 1.6 powershift價格錢也先講一下今年年底小車市場的一些變動
先講結論: 今年打算要買小車的可以先等等
為什麼呢? 因為今年年底的車展會有兩個重量級小車投入市場 一台是fiesta 1.6 powershift(這篇文章的重點) 另外一台是new march
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